As well as supporting innovation, we support efforts to enhance cultural production and the cultural offering, and to showcase culture, because we believe culture is a major contributor to the development of places and the well-being and quality of life of the people who live in them. We strive to make the cultural and artistic identities of local areas magnets of attraction, with a view to promoting new models of economic and social development, combating inequalities and supporting cultural diversity and pluralism. We believe that culture is a major contributor to the development of places and the well-being and quality of life of the people who live in them. By enhancing, showcasing and producing culture, we strive to make the cultural and artistic identities of every local areamagnets of attraction, with a view to promoting new models of economic and social development, combating inequalities and supporting cultural diversity and pluralism.
Our work is divided into various areas of intervention.
Building capacity to attract
Operating under the Culture Goal, the Building Capacity to Attract Mission views the cultural and artistic identities of every local area as strengths on which to build in order to foster the sustainable development of communities and the places they live in. Viewed from this standpoint, promoting the cultural and creative industries not only means generating economic benefits, it also means combating social inequalities.
Enhancing, showcasing and activating cultural systems
Working alongside local policy-makers, we activate processes for the design and implementation of strategies, platforms, programmes and interventions focused on the cultural and tourism offering, in order to develop the attractiveness of networks, supply chains and systems by means of shared and recognised positioning drivers.
This commitment is based on the value of co-design between the various actors in the catchment area, which has yielded successful results in the past, such as for the launch of the system for enhancing and showcasing Piedmont’s historic fortifications and the network of museums around Savona. These experiences guide us towards the development of new projects designed to relaunch the international image of North-West Italy, within a framework of participation, equity and accessibility.
Harnessing the value of culture in local areas
We support local proposals that generate value from cultural production and the cultural offering, by means of multi-year development pathways, aimed at boosting the effects of sustainable tourism on places, communities and the environment.
We will therefore leverage the unique cultural characteristics of every local area and the efforts to restore the balance between centres and marginal environments to develop projects aimed at enhancing and showcasing culture, on the basis of the activation, differentiation and tourism-boosting models tested under the In Luce call for proposals, a multi-year cultural design pathway geared towards attracting tourism.
Expanding the cultural offering and extending its geographical coverage
We support the capacity of local areas to offer high-quality cultural opportunities, by means of actions that facilitate organisational and project-related synergies with national and international experiences, to encourage use of and participation in culture, especially among young people.
This means harnessing the value of cultural assets with strong latent potential, to attract both a national and an international audience. Promoting the internationalisation of the cultural offering will involve working on researching, designing and producing new project activities, facilitating cooperation between different geographical areas and engaging new citizens, in a spirit of inclusion.
Stimulating creative production
This strategic line of intervention enables us to promote the role that creative production can play in stimulating critical thinking and the political debate. The artistic component is capable of making new approaches, systemic visions and processes of reflection and creation more communicative and more effective, as illustrated by the European Commission’s New European Bauhaus programme.
Facilitating digital transformation in the cultural arena.
We support cultural organisations’ efforts to implement multi-year innovation and digital transition plans, with a specific focus on developing data culturein managing, using and generating value from cultural heritage and encouraging hybridisation with the innovation ecosystem.
The most significant experience comes from SWITCH_Tools and Strategies for Digital Transformation in Culture, which started life as a call for proposals and evolved into a replicable model.
The call for proposals provided support and guidance for nine projects, which followed a strategic and construction pathway that lasted four years.
One of the most significant results of SWITCH is that it tested and modelled a method of implementing digital transformation projects in cultural institutions, thus raising the work to a higher level of strategic planning of interventions aimed at digitalisation and developing the innovation culture of organisations.