Audience development in live shows

Audience development in live shows

On 20 May at Lavanderia a Vapore di Collegno, four experts take a close look a the questions a cultural project centred around the public must be able to answer.

On Monday 20 May from 2.00 pm to 5.10 pm at Lavanderia a Vapore in Collegno there will be an meeting open to everyone entitled State of the art and prospects for audience development in live shows.

Four experts (Sergio Galasso, Agostino Riitano, Alessandro Bollo and Pierluigi Sacco) will explore the 4 questions a cultural project centred around the public must be able to answer: for whom and with whom to design? Which values ​​for which cultural products? How does my organisation change? Did we do it right? Anne Torreggiani of The Audience Agency, will instead present challenges on the future of live entertainment to try to reach different audiences. Matteo Negrin and Alberto Anfossi will close the meeting.

Participation is subject to availability via email at

The meeting is organised by Compagnia di San Paolo and Fondazione Piemonte dal Vivo together with the Piedmont Cultural Observatory as part of PERFORMING +, a three-year project aimed at strengthening the skills regarding sustainability of non-profit subjects in performing arts.

For Compagnia di San Paolo, the annual capacity building course on audience development was developed as part of OPEN, an integrated system of actions that aims to support and spread change and skills on the topics of expansion and diversification of culture audiences.