{"id":9899,"date":"2020-07-23T10:55:52","date_gmt":"2020-07-23T08:55:52","guid":{"rendered":"https:\/\/www.compagniadisanpaolo.it\/?page_id=9899"},"modified":"2025-04-09T17:29:26","modified_gmt":"2025-04-09T15:29:26","slug":"preserving-beauty","status":"publish","type":"page","link":"https:\/\/www.compagniadisanpaolo.it\/en\/our-challenges\/culture-goal\/preserving-beauty\/","title":{"rendered":"Preserving beauty"},"content":{"rendered":"
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We take <\/span><\/span>care of cultural heritage<\/b><\/span><\/span>, providing local areas not only with resources but also with the experience and skills to carry out projects with our partners, defined by <\/span><\/span>medium- and long-term strategies<\/b><\/span><\/span>, aimed at promoting a <\/span><\/span>sustainable vision of culture<\/b><\/span><\/span> <\/b>from an <\/span><\/span>economic, social <\/b><\/span><\/span>and <\/span><\/span>environmental<\/b><\/span><\/span> point of view.<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner el_class=”section-title”][vc_column_inner][vc_column_text css=””]\n

Our work is divided into various areas of intervention<\/span>.<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1683558561267{background-image: url(https:\/\/www.compagniadisanpaolo.it\/wp-content\/uploads\/CUSTODIRE_BELLEZZA.svg?id=22396) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_empty_space height=”553px”][\/vc_column_inner][vc_column_inner][vc_column_text css=””]\n

Preserving beauty<\/h3>\n[\/vc_column_text][vc_single_image image=”36180″ img_size=”full” alignment=”center” css=”.vc_custom_1743436173067{margin-top: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”sdg-list-wrap”][vc_column][vc_column_text css=”” el_class=”sdg-intro”]\n

The Preserving beauty mission contributes to achieving the following Sustainable Development Goals<\/h3>\n[\/vc_column_text][vc_raw_html]JTVCbW9zdHJhU0RHUyU1RA==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”txt-img txt-sx row”][vc_column width=”5\/12″ el_class=”mb-5 mb-lg-0″ offset=”vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=”” el_class=”txt-img mb-0″]\n
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The role of the <\/span><\/span>Culture Goal\u2019s<\/span><\/span><\/a><\/u><\/span>\u00a0<\/span><\/span>Preserving Beauty Mission<\/span><\/span><\/strong> is to\u00a0<\/span><\/span>conserve cultural heritage<\/span><\/span><\/strong>, in the broadest sense of the term, from\u00a0<\/span><\/span>physical<\/span><\/span><\/strong>\u00a0architecture and works of art, to the\u00a0<\/span><\/span>memory<\/span><\/span><\/strong>\u00a0preserved by archives and libraries, the\u00a0<\/span><\/span>landscape<\/span><\/span><\/strong>\u00a0and the\u00a0<\/span><\/span>intangible heritage<\/span><\/span><\/strong>\u00a0of habits, customs and beliefs.<\/span><\/span><\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1739704325401{background-image: url(https:\/\/www.compagniadisanpaolo.it\/wp-content\/uploads\/5_Archivio_B-scaled.jpg?id=34858) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_empty_space el_class=”fill-square”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”txt-img txt-sx row row-top”][vc_column width=”5\/12″ el_class=”mb-5 mb-lg-0″ offset=”vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=”” el_class=”text mb-0″]We develop experimental forms of\u00a0partnership with public and private bodies<\/strong>, to encourage joint investment opportunities and launch innovative interventions. One of our most important collaborations takes place within the Compagnia Group itself, and involves\u00a0Fondazione 1563<\/a> per l\u2019Arte e la Cultura<\/strong>, an FCSP auxiliary body.[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ offset=”vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1739550619650{padding-top: 0px !important;}”][vc_column_text css=”” el_class=”text mb-0″]Preserving beauty also means boosting the strength of cultural assets<\/strong>\u00a0as premium attributes of the catchment area, to trigger development, attract skills and foster a fair society.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”txt-img txt-sx row”][vc_column width=”1\/2″ css=”.vc_custom_1739550332432{background-image: url(https:\/\/www.compagniadisanpaolo.it\/wp-content\/uploads\/custodire-bellezza-paesaggio-new.jpg?id=12105) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_empty_space el_class=”fill-square”][\/vc_column][vc_column width=”5\/12″ el_class=”mb-5 mb-lg-0″ offset=”vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=”” el_class=”txt-img”]\n

Conservation<\/h3>\n
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We promote\u00a0a culture of conservation of cultural heritage<\/strong>\u00a0based on knowledge, prevention and research aimed at developing systemic change<\/strong> in how heritage is protected. We are guided by the strategic principle of preventive conservation<\/strong>\u00a0and\u00a0scheduled maintenance of cultural heritage assets<\/strong>.<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”txt-img txt-sx row”][vc_column width=”5\/12″ el_class=”mb-5 mb-lg-0″ offset=”vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=”” el_class=”txt-img mb-0″]\n

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This is why we promote awareness-raising campaigns and long-term conservation planning strategies, with a view to reducing recourse to emergency interventions, as established in the PRIMA call for proposals (encompassing prevention, research, investigation, maintenance and listening in relation to cultural heritage).<\/a><\/strong><\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1739550366640{background-image: url(https:\/\/www.compagniadisanpaolo.it\/wp-content\/uploads\/prima_csp_attrattivita.jpg?id=34795) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_empty_space el_class=”fill-square”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”txt-img txt-sx row”][vc_column width=”1\/2″ css=”.vc_custom_1739550406007{background-image: url(https:\/\/www.compagniadisanpaolo.it\/wp-content\/uploads\/4_Langhe_A.jpg?id=34797) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_empty_space el_class=”fill-square”][\/vc_column][vc_column width=”5\/12″ el_class=”mb-5 mb-lg-0″ offset=”vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=”” el_class=”txt-img”]\n

Landscape<\/h3>\n
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We contribute to the development of \u00a0critical thinking about the landscape<\/strong>, defined as the result of the transformations brought about by the widespread culture of a community. We do this by supporting\u00a0experimental projects<\/strong>\u00a0capable of yielding good\u00a0conservation<\/strong>\u00a0and\u00a0energy transition practices<\/strong>\u00a0and\u00a0effective evaluation models<\/strong>.<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”txt-img txt-sx row”][vc_column width=”5\/12″ el_class=”mb-5 mb-lg-0″ offset=”vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=”” el_class=”txt-img mb-0″]\n

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Our work on protecting the landscape is also based on a \u00a0long-term<\/strong> view, involving framework agreements and other arrangements aimed at road-testing innovative solutions<\/strong> for managing issues associated with the relationship between conservation and the green transition. As part of this, we help road-test\u00a0the<\/strong> Regional Landscape Plan<\/a>\u00a0in the area surrounding Ivrea and the Alta Valle Bormida, thanks to a partnership protocol<\/strong>\u00a0with the\u00a0Region of Piedmont<\/strong>\u00a0and the\u00a0Italian Ministry of Culture<\/strong>.<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1739550436761{background-image: url(https:\/\/www.compagniadisanpaolo.it\/wp-content\/uploads\/CSP_Piano-Paesaggistico_banner-sito-817×494-2.jpg?id=34799) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_empty_space el_class=”fill-square”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”txt-img txt-sx row”][vc_column width=”1\/2″ css=”.vc_custom_1739550463540{background-image: url(https:\/\/www.compagniadisanpaolo.it\/wp-content\/uploads\/8_1563.jpg?id=34801) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_empty_space el_class=”fill-square”][\/vc_column][vc_column width=”5\/12″ el_class=”mb-5 mb-lg-0″ offset=”vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=”” el_class=”txt-img”]\n

Memory<\/h3>\n
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Preserving beauty also involves safeguarding memory by supporting archives and cultural institutes that promote local historical knowledge, so that it can be passed on to future generations. This also means supporting system-oriented projects in the technological, managerial and organisational fields for archives and libraries, to be made available to all the players in the catchment area.<\/span><\/span><\/span><\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”txt-img txt-sx row”][vc_column width=”5\/12″ el_class=”mb-5 mb-lg-0″ offset=”vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=”” el_class=”txt-img mb-0″]\n

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Our most significant collaboration is with <\/span><\/span>Fondazione 1563<\/span><\/span><\/strong>, focused on conserving and harnessing the cultural value of the <\/span><\/span>Fondazione Compagnia di San Paolo<\/span><\/span><\/strong>\u00a0<\/span><\/span>Historical Archive<\/span><\/span><\/strong>, which covers four and a half centuries of history in over two linear kilometres of documentation. Involving <\/span><\/span>inventory creation<\/span><\/span><\/strong>,\u00a0<\/span><\/span>digital publication<\/span><\/span><\/strong>\u00a0and\u00a0<\/span><\/span>dissemination<\/span><\/span><\/strong>, the project has also served as a vehicle for building up a substantial portfolio of skills in the\u00a0<\/span><\/span>application of technology to archiving and historical research<\/span><\/span><\/strong>.<\/span><\/span><\/span><\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1739550495225{background-image: url(https:\/\/www.compagniadisanpaolo.it\/wp-content\/uploads\/5_Archivio_A.jpg?id=34803) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_empty_space el_class=”fill-square”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_raw_html]JTVCbW9zdHJhQ29udHJpYnV0aSU1RA==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_row_inner el_class=”section-title”][vc_column_inner][vc_column_text css=””][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_raw_html]JTVCZGlzZWduYVByb2dldHRpJTVE[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"We take care of cultural heritage, providing local areas not only with resources but also with the experience and skills to carry out projects with our partners, defined by medium- and long-term strategies, aimed at promoting a sustainable vision of culture from an economic, social and environmental point of view. Our work is divided into various areas of intervention. Preserving beauty The Preserving beauty mission contributes to achieving the following Sustainable Development Goals The role of the Culture Goal\u2019s\u00a0Preserving Beauty Mission is to\u00a0conserve cultural heritage, in the broadest sense of the term, from\u00a0physical\u00a0architecture and works of art, to the\u00a0memory\u00a0preserved by archives and libraries, the\u00a0landscape\u00a0and the\u00a0intangible heritage\u00a0of habits, customs and beliefs. We develop experimental forms of\u00a0partnership with public and private bodies, to encourage joint investment opportunities and launch innovative interventions. One of our most important collaborations takes place within the Compagnia Group itself, and involves\u00a0Fondazione 1563 per l\u2019Arte e la Cultura, an FCSP auxiliary body. Preserving beauty also means boosting the strength of cultural assets\u00a0as premium attributes of the catchment area, to trigger development, attract skills and foster a fair society. Conservation We promote\u00a0a culture of conservation of cultural heritage\u00a0based on knowledge, prevention and research aimed at developing systemic change in how heritage is protected. We are guided by the strategic principle of preventive conservation\u00a0and\u00a0scheduled maintenance of cultural heritage assets. This is why we promote awareness-raising campaigns and long-term conservation planning strategies, with a view to reducing recourse to emergency interventions, as established in the PRIMA call for proposals (encompassing prevention, research, investigation, maintenance and listening in relation to cultural heritage). Landscape We contribute to the development of \u00a0critical thinking about the landscape, defined as the result of the transformations brought about by the widespread culture of a community. We do this by supporting\u00a0experimental projects\u00a0capable of yielding good\u00a0conservation\u00a0and\u00a0energy transition practices\u00a0and\u00a0effective evaluation models. Our work on protecting the landscape is also based on a \u00a0long-term view, involving framework agreements and other arrangements aimed at road-testing innovative solutions for managing issues associated with the relationship between conservation and the green transition. As part of this, we help road-test\u00a0the Regional Landscape Plan\u00a0in the area surrounding Ivrea and the Alta Valle Bormida, thanks to a partnership protocol\u00a0with the\u00a0Region of Piedmont\u00a0and the\u00a0Italian Ministry of Culture. Memory Preserving beauty also involves safeguarding memory by supporting archives and cultural institutes that promote local historical knowledge, so that it can be passed on to future generations. This also means supporting system-oriented projects in the technological, managerial and organisational fields for archives and libraries, to be made available to all the players in the catchment area. Our most significant collaboration is with Fondazione 1563, focused on conserving and harnessing the cultural value of the Fondazione Compagnia di San Paolo\u00a0Historical Archive, which covers four and a half centuries of history in over two linear kilometres of documentation. Involving inventory creation,\u00a0digital publication\u00a0and\u00a0dissemination, the project has also served as a vehicle for building up a substantial portfolio of skills in the\u00a0application of technology to archiving and historical research.","protected":false},"author":17,"featured_media":0,"parent":9227,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-9899","page","type-page","status-publish","hentry","entry","post-inner"],"acf":[],"yoast_head":"\nPreserving beauty - Fondazione Compagnia di San Paolo<\/title>\n<meta name=\"description\" content=\"La missione Custodire la bellezza si prende cura del patrimonio artistico e culturale del territorio, perch\u00e9 sia una ricchezza anche per le prossime generazioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.compagniadisanpaolo.it\/en\/our-challenges\/culture-goal\/preserving-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preserving beauty - 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