Audience development training project for local professionals to spread the audience-oriented culture to the widest possible range of cultural policies.

Encouraging active participation

Audience DEvelopment STrategies for cultural organisations in Europe (ADESTE+) is a large-scale European cooperation project funded by the Creative Europe programme aimed at expanding cultural participation.

The project involves 15 bodies in 11 different cities and 7 European countries working together for 4 years to put the public back at the centre of cultural planning. In order to achieve this goal, different kinds of organisations are getting involved that work in a variety of fields, including art, research and institutional partners, to demonstrate that change is possible if we work together to achieve the same goal.

The following artistic partners are involved in the project: Teatro Stabile di Torino (IT), Fondazione Calouste Gulbenkian (PT), Harinera (ES), Croatia National Theatre I Zajc (HR), Mercury Theatre (UK), Norrebro Theatre(DK).

The research partners are: Fondazione Fitzcarraldo (IT) (project leader), The Audience Agency (UK) Centre for Arts and Interculture (DK), Università di Deusto (ES), Melting Pro (IT), Fondazione Kultura Nova (HR), Mapa das ideias (PT).

Finally, the institutional partners involved alongside our Foundation are: City of Zaragoza, City of Warsaw, and the Gulbenkian and Kultura Nova foundations.

The innovativeness of ADESTE+ lies in the fact that it creates a partnership involving the different levels of the culture supply chain: from the people who design the policies to support culture, to those who produce, organise, study and use it, as well as in the fact that it sets a path that is not exclusively devoted to creating cultural products. The artistic partners will in fact experiment with different ways of producing and planning, supporting one another and becoming case studies for the promotion of the models being tested, developing a cascade programme that will involve 60 organisations in Italy, the UK, Portugal, Denmark, Spain, Croatia, Greece, Lithuania, Germany, France and Poland.

Capacity building, design thinking, collaborative learning, show productions and summer school activities will test and experiment with innovative organisational and management models involving hundreds of operators from across Europe.

ADESTE+ is an evolution of ADESTE, a 2013 project set up to put the public at the centre of the cultural production process by creating high quality and truly accessible content.

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This project contributes to achieving the following Sustainable Development Goals

SDG 4 – Quality education
SDG 5 Gender equality
SDG 10 Reduce inequalities
SDG 16 Peace, justice, and strong institutions